Evidence, then a challenge
A team is choosing an evening helpline service to trial for twelve weeks. Listen: what does Owen propose, and why is Maya not convinced? (Opening until ten every day; winter disruption may have inflated demand, and full opening costs €96,000 a year.)
Owen If we look at the facts, we’ll see strong demand: 1,240 late calls in six weeks, and most were resolved without escalation. In my opinion, we should open until ten every day.
Maya I’m not convinced that the sample supports every day. Winter disruption may have created too many calls, and full opening costs €96,000 a year.
Meeting moves: argue, respond, chair
Mark which sentences are facts, predictions or your view. Question the evidence, not the person: “I’m not convinced that…” is direct but not rude. A chair manages the process, not the answer, and closes each point with an action.
- Present evidence: “If we look at the facts, we’ll see that Friday accounts for 46 percent of late calls.”
- State a consequence: “If we open every evening, it’ll mean much more overtime unless we recruit.”
- Give an opinion: “In my opinion, the mixed model is the safest starting point.”
- Respond: “I’m not convinced. The winter sample may contain too many disruption calls.”
- Clarify: “So what you’re getting at is a Friday trial with an emergency line on other days?”
- Set the purpose: “Today, I’d like to establish our trial model. Could you start us off?”
- Move on: “I don’t want to spend too long on this. Can we move on to safety?”
Countable or uncountable: quantity words that fit the noun
Information, advice, news, evidence, equipment and overtime are uncountable: no plural, a singular verb, and a unit phrase such as “a piece of” when you need to count. Plural nouns take many, fewer and a few; uncountable nouns take much, less and a little. “Few” and “little” mean almost not enough. “Most” is general; “most of the” points to a known group.
- “The mixed model needs fewer employees and less overtime.”
- “We have a few options but little evidence about employee preferences.”
- “Most customers prefer quick answers; most of the customers in our winter sample called after a cancellation.”
Talking about how decisions are made
Learn the verbs with their nouns: weigh up the information, consider all the options, get different perspectives, delay a decision until something specific arrives. Describe behaviour, not character: “She was methodical in this review” is fairer than “She is a methodical person.”
Discuss: are you more methodical or more instinctive? Can more data make a team slower without making it wiser?
- “I’ll delay my decision until the revised safety assessment arrives tomorrow.”
The decision memo in six moves
Write 160–190 words for one named audience: finance wants costs, affected staff want the rota and safety. Subject line: “Decision: twelve-week evening-service trial”. If two figures only move together, write “is associated with”, not “caused”.
- Decision: “We have agreed to trial a staffed Friday helpline until 22:00, with emergency callbacks on other weekdays.”
- Evidence and limits: “The winter test logged 1,240 late calls but needed 186 overtime hours, and summer data is missing.”
- Rejected option: “Full daily opening would cost about €96,000 a year, against €21,000 for the mixed model.”
- Owner and date: “The service manager will confirm safety controls by Wednesday.”
- Review trigger: “If demand exceeds ten calls an hour on two non-Friday evenings, we will reconsider staffed hours.”
- Deadline: “Please send objections to the service manager by 16:00 on Thursday.”
Common mistakes
These weaken an argument or a memo:
- “There were less complaints.” Use “fewer complaints”.
- “We need more informations and advices.” Say “more information and advice”.
- “Most of customers…” Say “Most customers”, or “most of the customers in our sample”.
- “I am not agree.” Use “I don’t agree” or “I’m not convinced”.
- “We will review it later.” Name the measures, the dates and the trigger.
A 10-minute daily practice routine
Use a real decision from your week.
- 3 minutes: say one piece of evidence, one opinion and one polite challenge about it.
- 3 minutes: write four sentences about your figures with fewer, less, a few and little.
- 4 minutes: draft the decision, the rejected option and a measurable review trigger.
What comes next
Next, write a retail trial proposal that separates price recall from purchases, then an outsourcing recommendation that approves only a trial stage.

